I get WAY more reach and engagement posting on LinkedIn than I do on Facebook...

Almost to the point that if I had to choose to keep just one, I might choose LinkedIn.

LinkedIn’s ad platform is weak in so many ways, as was Facebook’s 11 years ago when they first started.

So I play the organic game by sharing what I’ve learned as an entrepreneur, educator, and data geek.

All text updates still work well– not as well as “poetry” before LinkedIn’s algo penalized Josh Fechter and those who followed his amazing techniques.

But while I’m not getting a million+ reach and 20,000+ likes per post anymore, I’m quite happy with 50,000 to 200,000 reach on simple posts like this.

You see I write one or two a week whenever something strikes me– nothing scheduled, no automation, and no timing. This post is at 1:40 am on a Sunday morning, which would fail on Facebook.

But LinkedIn posts continue to build traffic over time, almost like web pages ranking in Google.

Keep following Josh Fechter, by the way– he is the smartest growth marketer on the planet. If anyone knows what’s working or not, you’ll hear it from him first.

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu