I happily evaluate a lot of tools, products, and services– and love to talk about how awesome they are…
If they’ve earned it.
But this company got greedy– they wanted me to COMMIT to the ongoing promotion of their product immediately.
Remember, I don’t even know them yet.
Her rationalization was that providing stuff for free was an investment on their end and they needed to see a return. So I was hugely turned off, as I think you probably would be, too.
This leads to the lesson– the best reviews are authentic. Do such an amazing job for your customers and clients that they can’t help but rave about you.
We all know how important reviews and word of mouth are– earn it.
If you have to awkwardly ask, something is wrong, isn’t it?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
