The larger teams have given me a bigger “empire” of people, projects, and gross revenue.
But when it comes to profit, I did far better years ago.
You see, the more people you add, the more overhead you have to manage.
And it’s harder and harder to catch low-quality team members trying to sneak in— the unemployed brother of one of your employees and the slacker who believes you are rich, so they can just coast off your hard work.
Yet if your company is not growing, you’re not creating upward mobility for your good people, who will leave.
No matter the industry, your #1 challenge as a business owner is recruiting leaders who care about the company almost as much as you do.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
