I made more money as a solo consultant than I do now.

At $200 an hour with no overhead or other people to pay, clearing $200,000 a year was easy.

I had to work only 20 hours a week, but usually, I worked a lot more since I had toys to buy and appearances to keep up.

Forget the talk about getting to 6 figures, 7 figures, or how many figures.

Your take-home (net income) matters more than your gross revenue.

But I measure impact not by how much money is flowing into my personal bank account, but by the number of lives I can impact.

Impacting 100,000 lives is the type of six figures I’m taking about.

Here are pictures from my most recent trip with partners who share the same belief.

Are you going for the money or for the impact?

Either way, your gross income doesn’t matter— it’s what’s left over in terms of profit and impact.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu