Dennis Yu

I take pictures with other people not for the reason you think.

My team has access to all the pictures and videos on my phone, automatically posted to Google Drive via a shared login.

They then update my Topic Wheel with these folks, often slicing up one-minute segments to honor smart tidbits they share.

Then they write posts honoring them, with me as the journalist interviewing them— not about me showing how I’m with successful and cool people.

This also helps me remember people’s names since I’m lousy with names.

When you take pictures wearing badges, it’s a dead giveaway you’re at a conference. But wearing name tags makes it easier to identify the many faces you otherwise would have forgotten.

Don’t take pictures in front of the conference logo wall— if you’d not do it with close friends, don’t do it with these folks. And better than a picture, make a one-minute video together.

Because from the video, you can pull out stills— but you can’t go from pictures to video.

Worse, don’t do audio-only podcasts, since you miss the video— but can go to audio-only later if you start with the video.

I maximize my networking efforts by studying in advance the handful of people I want to meet, instead of trying to meet everyone.

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Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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