I thought this guy was joking, but he's actually serious.
He believes you should halt all mobile ads because of ad blockers, accidental clicks, difficulties in tracking, etc…
Instead, put your dollars into TV ads and build your own app– if I had a dollar for every time a brand thought they should make their own app. He argues you should dump money into app installs (which is one of the biggest Ponzi schemes still around)– and ironically, a significant part of mobile ads (which he just got done saying not to do).
You should smile when consultants say things like this– social is a waste of time, digital for B2B doesn’t work, don’t run any ads on mobile devices, etc… That means less competition in the auction for us.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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