Here are the goodies that I brought back just for you!

Post images and videos on LinkedIn to get 10x the reach and engagement of Facebook, which is now crowded.

LinkedIn ads are fantastic for lead gen, even if you’re not in B2B or recruiting.

Unlike Facebook, you can target by job title and company name, even calling these out in the ad itself via dynamic ads. Because there’s so little competition on LinkedIn, you’ll find some posts will get crazy engagement, sometimes even thousands of likes.

Always comment on posts to double the reach they would have gotten.

When you do, it generates notifications for your community in a non-spammy way.

So then your post will live for 4-5 days instead of just 1-2 days.

On Facebook, your post will typically live for 4-5 hours.

Don’t mass tag other people or use more than a couple of hashtags, since that makes you look self-promotional.

LinkedIn has a web pixel, email custom audiences, and basic analytics.

Put your retargeting pixels from Facebook, Google, and LinkedIn inside your Google Tag Manager container, so you have omnipresence across all channels!

The cafeteria at LinkedIn is almost as good as FB HQ, which has a legit BBQ and an ice cream shop.

What do you think?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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