But then I checked his references– and found that he ghosted his previous clients and misrepresented his experience.
Save yourself some massive headaches by talking to the clients they claim to have– before you hire them.
A couple of these folks, who used to work for Content Factory, are even claiming today that they have worked on Nike, Red Bull, Ashley HomeStore, and other companies where they have never been involved.
Simply ask, “Who did you work with at Nike?”
Moral of the story– hire slow and fire fast.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
