I will let you in on a little secret...

Taking something from nothing is 1,000 times harder than growing another 20% on something already converting at decent volumes.

In the former, we have to discover the GCT (Goals, Content, Targeting) that works, an arduous, painful, expensive effort.

In the latter, we can apply known optimization techniques, as we already have a working signal to amplify.

To participate in a startup that doesn’t have clear market demand is to be a founder, so you better not be paid like a contractor or be expected to deliver results as if it was already a successful business.

Trying to grow just one startup is super, super hard. So trying to grow more than one is an exercise in near futility.

I’d rather work on 20 healthy companies grow than tackle just one startup that hasn’t found its GCT (goals, content, targeting), which we also call “strategy”.

This is a warning to all entrepreneurs and agencies.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu