If you’re a founder or salesperson, ignore the noise— keep using the tools that work, since these platforms aren’t going away.
However, if you’re a consumer, watch for the Facebook dopamine addiction. It will hook you like cigarettes, dependent upon getting a LIKE fix.
The algorithm designed to capture your attention is WAY more dangerous than any Russian meddling– and there is no visibility on how it makes decisions.
Lawmakers and journalists are not talking about the fundamentals– they are distracted by the latest controversy.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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