If I just lost $17 billion and fell from the 3rd richest person on earth to only the 6th richest person, I'd not be unhappy.

Would you?

More importantly, the delicious irony here is that the crisis PR firm hired to sway public opinion is in crisis themselves.

The heart surgeon has been caught smoking.

Facebook ads perform as well as they ever have, but perception is more important than reality– creating very real secondary effects.

Sure, people threaten to #deletefacebook and #deleteuber, but their words and actions rarely line up.

If you’re a founder or salesperson, ignore the noise— keep using the tools that work, since these platforms aren’t going away.

However, if you’re a consumer, watch for the Facebook dopamine addiction. It will hook you like cigarettes, dependent upon getting a LIKE fix.

The algorithm designed to capture your attention is WAY more dangerous than any Russian meddling– and there is no visibility on how it makes decisions.

Lawmakers and journalists are not talking about the fundamentals– they are distracted by the latest controversy.

A Look Inside the Tactics of Definers — Facebook’s Attack Dog

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu