Dennis Yu

If you are an SEO, can I say that I'm a PPC?

If you are an MBA, then can I call any degree or skill I have my identity?

What you have and who you are aren’t necessarily the same thing.

I am not analyzing, optimizing, or advertising.
I am a human being who has intrinsic value independent of my skill, job title, and accomplishments.

You, my friend, have immense value even if you don’t have a Ph. D in your email signature line.

And sometimes it’s okay to just sit there and be content– to not have to “hustle” all the time or be guilted into maintaining false appearances.

You have permission to just be.

I’ve done little work the last 3 weeks, and it’s been great. 9 flights over 8 hours each, plus a dozen short ones. No wifi.

I used to joke that I work part-time- just choose which 12 hours of each day.

But now I “work” only 4 hours each day, with learning being the bulk of my time. 2 hours for clients and 2 hours for our team.

I’ve said NO to thousands of requests for meetings with no guilt. And that has pissed off potential clients who weren’t a fit anyway.

Those people expect instant response and for free, who don’t respect your precious time.

Be around those who love you and who you love, independent of your degree, skill, or title.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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