Posts that we used to pay 50 cents to reach 1,000 people are now costing as much as $100.
That’s a 200X increase in some cases, even for boosted posts that have really high engagement rates.
You can get around this by widening your audiences and having your “dollar a day” budget spent in a shorter time frame.
So instead of doing a dollar a day for 7 days, run $7 for just one day.
And instead of having many small audiences in many ad sets, create larger “inception” audiences in a single ad set, letting oCPM do the work.
If you don’t know how that works– basically it means choose audiences that are at least 20,000, so Facebook can sub-select (target) for you based on your chosen business objective.
Even with the CPMs higher, your cost per business result (leads, sales, website clicks, RSVPs, app installs, etc) will be less.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
