It took me 20 years to understand this irony- that the people who keep saying they’re “busy” are spending more time doing just that.

You’ll almost NEVER hear a super successful person say they’re “too busy”. And the ones I’ve met are super quick about getting stuff done.

If they don’t want to do something, they let it be known that it’s not a priority, since “busy” is what unsuccessful people say they were after missing a deadline or going silent on you for days.

Your project wasn’t a priority- it’s that simple.

I know that when I’ve made a promise to get something done, that may mean I have to sacrifice an hour of TV, an hour of video games, an hour of exercise, an hour of hanging out with friends, an hour of watching funny YouTube videos, or an hour of sleep that day.

We all have the time to get done whatever is important to us.

I ran Division 1 cross country and track at Southern Methodist University. Racing actual Africans who were world-class was quite a step up from winning at the high school level.

I got my butt kicked so bad in my first race freshman year that the winners were finishing 3 minutes before me, running 5 miles in 22 minutes, compared to my 25 minutes.

I attempted to quit the team, telling the coach that I needed to focus on school.

I didn’t have the time to work out twice a day and run 100 miles a week. After all, I was on a full academic scholarship, as opposed to an athletic one. Of course, the coach should understand that I was too “busy” to run.

But the coach told me that I had the time. He knew I played a lot of pool, watched TV, and spent time just lounging around doing nothing.

I didn’t have to sacrifice school or sleep to put time into practice.

And he was right. Instead of making excuses, I ran the fastest times of my life and still graduated magna cum laude.

Are you telling others and yourself that you’re “too busy”?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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