Dennis Yu

If you're a one-person business-- guess what?

You’re not a business.

Because when you step away, your business doesn’t exist anymore.

What would happen if you went on vacation for a month with no internet?

You need people, processes, and platforms so that your business can run without you being there.

Just as ridiculous is the CEO of a one-person firm.

I picture a toddler triumphantly riding their Big Wheel around town, flexing to the other children.

But eventually, it’s naptime or Mom is calling– so it’s time to put the toys away.

There’s nothing wrong with working for someone– as an employee, freelancer, or consultant.

In fact, that’s the best choice for most people– since who wants to deal with the risk, long hours, and stress?

Why not have plenty of time for family and friends– as well as your health and personal life?

Be clear on whether you’re working for someone else or wanting to be a leader of your own company– and all that entails.

But if you’re claiming to be a “business”, you have obligations beyond what you alone can do.

Pick 3 of these 5 things– family, work, health, sleep, and friends. Which two things are you dropping?


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!