Subscriptions to newspapers and magazines are giving way to Netflix subscriptions.
People want to pay for entertainment, not education.
And they’re getting “news” from social media– like you are right here, scrolling through the internet.
It’s so much easier to just scroll through one feed where our benevolent robot dictator is deciding what you see.
The machines are not “evil”– they will show you what has the highest engagement, which happens to drive the most ad revenue, too.
Expect more “fake news” and less reporting by trusted companies.
Welcome to Idiocracy, my friends.
More than 1,000 media jobs were lost in one day, with layoffs at Verizon, Buzzfeed, and Gannett
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.