I’ve failed massively and frequently for the last 30 years in business.
And here are the 6 reasons why projects fail— especially when you’ve got a team and a client involved.
The beauty is that failure is predictable and avoidable. And when you see communication stop, that’s usually a sign that the work has stopped, that someone has gone into excuse mode (to rationalize their stopping of work or communication), and so forth.
Sometimes you see someone who has misrepresented their skill or intent, accidentally or willfully– and in this model, it’s easy to see and fix.
Culture and mission aside, mechanically, you can uncover why you’re failing, in the same way that a doctor can examine the x-ray, blood pressure, and vital.
How are you diagnosing issues in your business?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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