I'm thinking of raising our starting pay to $15/hour for young adults.
Right now, new specialists start at $10/hour at Level 1, which is demonstrating basic communication skills while learning to do Facebook ads.
Level 2 is $15/hour to follow our ads creation process.
Level 3 is $20/hour to optimize campaigns.
Level 4 is $25/hour as a team lead, coaching others.
Level 5 is $30/hour as a manager with hire/fire authority.
And so forth.
What would be the impact of having our starting pay be $15/hour?
Perhaps we’d get more applicants, but our hire rate would be lower and the qualifying process harder. Maybe we’d have to raise prices a bit since we already intentionally operate at just above break-even.
Maybe we’d deny a lot of young adults who would like to learn digital marketing and are willing to work/learn but aren’t economically viable to start at $15/hour. Or perhaps we’d see a shift in our workers away from major urban areas.
So instead of Silicon Valley (California), we’d get more Silicon Slopes (Utah) and the Midwest.
What would you do?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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