Today, I spent time with a small conference organizer who asked us to speak at his event. Because he said he was in alignment with our mission to teach UNTERNS, we were willing to come to teach at our expense– he wouldn’t have to cover travel or pay a speaking fee.
More than half an hour into the call, he said that he was looking only for sponsorships– that we could speak if we bought a sponsorship.
My mistake was that I flipped out on him, especially since this guy is a paid speaker himself. He certainly knew how this works.
What I should have done is quickly apologized for the disconnect. Those who know me can tell you I can cut down people quickly for their mistakes.
But from now on, I’m making a special effort to look the other way and be kind, instead of right.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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