It’s that telling powerful stories generates a connection with your community of existing customers, potential customers, and partners.
“Powerful” is evidenced by the authority of who is saying it, the vulnerability you show in your personal brand, and the credibility of those you associate with.
That’s how to decode the vague aphorism of ” you just need good content”- true, but unhelpful to say.
Look at Isaac Irvine, who gets 50% engagement rates on his video.
It’s not that he says his content is “good “. The numbers below don’t lie.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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