Don’t make it look like an ad.
When you think of ads, you don’t think of:
-vertical video.
-being sent to a news site (instead of an advertiser’s sure.
-vulnerable moments from a WHY story.
-amateur production quality.
-personal branding.
-educational material.
-stuff your friends share.
-saying thank you.
Ads suck, they don’t won’t— you and I are too smart to click on them.
So don’t make anything that looks like an ad— but do spend money to get your messages seen!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
