I've been spending $2 a day boosting posts on Facebook

How do you think it performed?

Some people might say that $135 to generate just one click was a big waste of money.

Others might note that I reached 14,000 people works out to a $9 CPM– $9 to reach 1,000 people, which is about average on Facebook, boosted post or not.

And still, some will say that the 10,700 interactions work out to just over a penny per engagement– potentially good.

The real answer is that you don’t really know until you can map it all down to the business result– the call, store visit, or sale.

Use diagnostic metrics to troubleshoot why you did or didn’t hit the business metric.

But START with the business metric first, then tree down to secondary diagnostic metrics– not the other way around, like most people do.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu