And I’m still amazed that people click LIKE on articles they have not even read. TEN times as many people will click like or share something they’ve not even reviewed.
Years ago, I thought LIKE was saying you enjoyed something, and that you approved of it. And then I noticed that in some cultures that saying YES was sometimes not approval, but mere acknowledgment.
And sometimes, it’s more alignment with the brand or personality, like a lightweight bumper sticker– identity via blind trust.
Thus, the stronger the brand, the more likely you’ll see behavior like the below– super high engagement, low cost, and low link click rates.
And therefore, having your content on high authority/trust pages is a smart move. You’d do this as a smart networker who values human-to-human interaction, even if you didn’t understand algorithmically why.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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