Get your phone ringing with qualified homeowners, week after week.
Direct-response radio is the best-kept secret in advertising today. Not 30-second spots — your own long-form program on trusted talk radio, educating the 50+ homeowners who hold the equity, until they call you instead of getting three bids.
How It Works
Educate first. The educated buyer calls you.
Your own show
A weekly 30–60 minute program on a major talk station in your market — stations have programming gaps and need credible local experts.
The right audience
50+ homeowners — the demographic with the home equity and the loyalty to traditional media — hear you solve real problems every week.
A radio-only offer
Time-limited, bold, and trackable — so every call is measurable and every show pays for itself. Direct response, not branding.
The phone rings
Listeners who trust you skip the three-bid dance. They call you, pre-sold, ready to buy at full margin.
Case Study · as told on the show
Tom Decker, Attic Innovations: 3× in 12 months.
Tom started with one hour on one station. Within a year he was running five hours a week across multiple stations — and had tripled his business. Long-form radio built the trust; the direct-response offers turned that trust into booked jobs. Hear the full episode →
The book: The Direct Response Formula — ask me for a copy
Is this for you?
✓ A great fit if you’re…
- An established home-service company — HVAC, plumbing, garage doors, generators, remodel and related trades
- Doing serious revenue and ready to dominate, not dabble
- In or near one of the major markets where talk radio still rules
- Able to handle more calls than you get today
✗ Not a fit if you’re…
- Looking for a cheap branding play or one-off spots
- Unable to answer the phone when it rings
- In a trade that doesn’t serve the 50+ homeowner
- Hoping to share your market — I work with one company per trade, per market
Lock in your market before your competitor does.
The first one to educate the customer is the first one to close the deal. One company per trade, per market — when yours is gone, it’s gone.