Dennis Yu

Killer HBR article

On why companies fail hard on social branding campaigns and how “crowd culture” messaging solves this.

My take, if you don’t have 17 minutes to read this: consumers are allergic to force-fed content but love personal stories. So your company’s “marketing” should be the sum of your personal branding efforts– to teach your values, not sling your product.

Branding in the Age of Social Media

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top