Would it be fair to say that most speakers at Social Media Marketing World or other high-profile events are, on average, worth at least $100K a year in salary if managing a team at a startup that does over $100 million?
Without naming anyone, do you know of any speaker on PPC or paid social that is making under $100K a year?
The average director of digital, managing a team or not, makes $119K base nationally– not including bonuses and benefits.
A regular Facebook ads specialist is worth $58K nationally (Glass Door), which is only half that. But they are unlikely to be public figures or have experience on large accounts.
If a speaker at a high-profile event (not a local Meet Up), how much more on average do you think that’s worth, if any than someone who isn’t known in the industry?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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