Some random tweet of mine got 2,900 likes and 800 retweets.
I could never have guessed it– it was nothing special.
But that’s why you let the data guide your decision-making– not your own biased opinions.
I’ve learned over the years that I’m a lousy winner-picker.
So I let the algorithm do the work for me– to find the needle in a haystack.
And I put more dollars and effort into what generates traction.
I’ve made thousands of pieces of content, which is “many shots on goal”.
And even though only 1 in 10 pieces of content does decently, that’s more than enough– since I can boost it, cross-post it to another social network, convert to a blog post, repurpose it into an email, make a one-minute video about it, and so forth.
How about you?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
