The “hero story” formula is super effective and you’re seeing it demonstrated right here.
Open with an attention-getting comment– perhaps drama, impending failure, or controversy.
Then use one-sentence paragraphs for easy reading.
Don’t use images or video– no links, either.
Instead of showing screenshots of your success or details of your product, tell a story in just text.
You’ll get way more impressions and comments, which drives more people to participate.
And because so few people post on LinkedIn, your posts will last for several weeks in the timeline, especially if you continue to comment to stoke the fire.
End your post with an inspiring point!
Like, there is an AMAZING opportunity on LinkedIn right now for those who are willing to take action to reap the benefits!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
