The term “influencer” will die, giving way to “creator”.

Facebook is betting on becoming the dominant eCommerce platform– not because they beat Amazon or Shopify at their own game, but because they will control the entire environment of how humans interact with the world.

But would you trust Facebook to be on your face?

Seems like are living up to their old name– identifying faces, modeling faces, and monetizing faces.

Meta is not the Alphabet of data-sucking ecosystems. Zuck designed it to be fully integrated as a platform of platforms– not like Google, which has disconnected efforts in health, self-driving, space, and whatnot.

The technology that Meta revealed today was fascinating– delivered with flawless PR spin by the mechanical Zuckbot.
While the AI is trying to appear as human and personable as possible, just like today’s scripted, cinematographic wonder….

Something feels slightly off, like a beautiful plant made of plastic.

I think it’s that Zuck wants us to give him full control of our identity– necessary to move about the Metaverse, “jump into” apps, buy things, and connect with loved ones.

The impersonal, reclusive billionaire wishes to build our future “together” in the most intimate way- to collect your voice, movements, and the most minute facial expressions and feed his machine.

Certainly, Apple, Google, Tesla, Amazon, and other companies have alternate visions– perhaps with more trust and smarter technology.

Would you give up your iPhone for a Quest or camera-equipped Ray Bans? Apple won’t risk that bet, so I anticipate their glasses to be released next year.

Ultimately, whoever has the most data wins. So TikTok has the stickiest app (longest session time of any app), which makes their algorithm the smartest– currently beyond the understanding of regulators who fret about Facebook’s newsfeed algo.

Will Facebook’s version of the metaverse (the commercialized version of Snow Crash) displace all the other attention-sucking apps or be the walled garden that controls them all?

Do you trust the utopia that the benevolent Zuckbot is promising?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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