So much talk about Bing, but not much on their Local Listing Center.  It’s much like Google Local Business Center, but a few key differences:

• Way less volume: Like organic results, we get about 1 click from Bing local results for every 20 Google local results.
• Not as sophisticated: You have to wait for the postcard to get the PIN– they don’t offer the option to call your phone.  You can’t bulk submit listings, which is a bummer if you have many locations– hire an intern.  You have 45 days to put that PIN in before they cancel the listing. The help section has only 5 articles.
• You can say less about yourself: You can post up to 10 pictures, but there’s no space for videos, services offered, and other fields.
• But you can game it easier: You can list your business name with your keywords.  So instead of Colorado Skincare, you could say “Denver Liposuction Center“.  If you try this on Google, they will flag and disapprove you.
• It’s still Live Search: Even some of the urls still say Live (they haven’t switched them all over.  The Bing branding is just that– not a significant change to functionality, at least from the local side of things.

What’s been your experience with Bing Local Listing Center?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

View all posts