Dennis Yu

The big brands are starting to realize that a good chunk of their media spend is being pocketed by the many middlemen along the way and what’s remaining (like nonprofit donations) is being wasted.

Even MRC standards and bringing it in-house won’t alone solve the problem– they’re missing a clear process and strategy (goals, content, and targeting). And we’d put that on the client, not the agency.

https://www.adexchanger.com/ad-exchange-news/pgs-pritchard-dont-want-waste-time-money-crappy-media-supply-chain/?fbclid=IwAR1xQJUYCeCTQaSa3UHfFjvP7hP_D6PAPWP2NbidBJwtWyQ92nK_cjMynq8

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