I’m looking to hire someone who can run ads, manage teams, speak on stage, optimize landing pages, write copy, and edit videos.
Willing to pay $20/hour.
Good luck with that.
Even at $2,000/hour, you won’t find someone– since they don’t exist.
I’ve been in this game for over 30 years and have built a broad range of digital marketing skills– but even I wouldn’t claim to be able to do everything— any more than a great painter is also a great accountant.
Build a team of specialists who are good at just one or two things– you get repeatable excellence and a large pool of people you can develop, while the young adults and VAs get job opportunities and options for growth.
Stop looking for Superman.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
