I’m looking to hire someone who can run ads, manage teams, speak on stage, optimize landing pages, write copy, and edit videos.

Willing to pay $20/hour.

Good luck with that.

Even at $2,000/hour, you won’t find someone– since they don’t exist.

I’ve been in this game for over 30 years and have built a broad range of digital marketing skills– but even I wouldn’t claim to be able to do everything— any more than a great painter is also a great accountant.

Build a team of specialists who are good at just one or two things– you get repeatable excellence and a large pool of people you can develop, while the young adults and VAs get job opportunities and options for growth.

Stop looking for Superman.