The time of day I post doesn’t matter.

I used to try to time my posts around 10 am and 5 pm because I heard that is what works best.

Same for the “optimal” length of posts, optimal number of hashtags, and whatnot.

I’ve been testing posting at all hours of the day and find that it doesn’t matter.

Why? Because my impetus for posting is when I think I have something truly useful to share, not because I’m trying to game the system, force one post a day (even if I have nothing to say), or make it all about me.

If you post mainly evergreen content, as opposed to expiring content (yesterday’s sports score), then quality is what matters in an increasingly competitive and crowded newsfeed.

Further, you would boost your winners and also cross-post to your LinkedIn, Facebook pages, and blog- so your best content can live forever.

I’m not even dependent upon organic reach anyway. But I do use it to gauge what our community thinks— to learn from it and make more of what people want.

Since you’re seeing this organically, notice how long ago I posted this. Was it a few minutes or even a few days ago?

Are you running your content strategy by gimmicks like time of day or by impact?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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