My co-founder was killed in a motorcycle accident.
It was the first business I had started.
I had, and still have, an incredible business plan and software– but never would I have been able to prepare for what happened.
The loss of a close friend and business partner drove me to despair.
I wanted to give up.
That was 14 years ago and since then I’ve learned to have contingency plans– a Plan B for anything that may happen.
Run your business via checklists so that if you lose a key person or if something bad happens, you’ll still be able to operate.
Like run-flat tires or how the airlines operate– to not fall out of the sky even though there’s the weather, mechanical problems, staff calling in sick, fuel prices fluctuating, or whatever.
Below is the business plan I thought was rock-solid– until reality exposed a weakness.
And everyone has a plan until they’re punched in the face like Mike Tyson said.
What’s yours?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Ready To Take Your Marketing Game To The Next Level?
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