My co-founder was killed in a motorcycle accident.
It was the first business I had started.
I had, and still have, an incredible business plan and software– but never would I have been able to prepare for what happened.
The loss of a close friend and business partner drove me to despair.
I wanted to give up.
That was 14 years ago and since then I’ve learned to have contingency plans– a Plan B for anything that may happen.
Run your business via checklists so that if you lose a key person or if something bad happens, you’ll still be able to operate.
Like run-flat tires or how the airlines operate– to not fall out of the sky even though there’s the weather, mechanical problems, staff calling in sick, fuel prices fluctuating, or whatever.
Below is the business plan I thought was rock-solid– until reality exposed a weakness.
And everyone has a plan until they’re punched in the face like Mike Tyson said.
What’s yours?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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