For those of you still wondering how many ads to put in an ad set, how long to run them for, and how CBO fits into all this— this explanation is for you…

.Full video:https://www.youtube.com/watch?v=rvWdQHCRrNk&feature=youtu.be//

QUESTION: So if you have a CBO campaign running, should set up your ad sets and ad creatives initially and not touch it?

I have more creatives that I’d like to test but am wondering if I add them to the ad sets, why would FB even show it if it’s been collecting data on the ad creatives that have been running?

Then, if you want to test new ad sets or creatives, should you create a different campaign for it?

Also, how many ad creatives would you recommend per ad set?

ANSWER: Depends on what business objective you’ve chosen, relative audience sizes, and when you exit the learning phase (if at all).

Have ONE campaign per business objective with ad sets that have similar audiences– by stage in the funnel and size.

Then see which ones exit the learning phase– which tells you where CBO will allocate the budget between ad sets. I’d have 2-5 ads per ad set, but don’t put more ads in there just because- only ones that you think could win and are significantly different from each other.

Let most ads run for a week and then decide based on #MAA (optimization process called metrics > analysis > action).

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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