When I applied for my first job, I had the crushing realization that I wasn’t really good at anything in particular.
So I crammed my resume with tons of small accomplishments and skills to fluff it up.
Everyone else seemed to be so focused and successful– as doctors, attorneys, pro athletes, and the like.
I felt like a loser.
My mentor told me that I was an entrepreneur — my skill was being resourceful, not mastering one thing (like accounting).
And so I left the comfortable corporate world of being an employee to start my own business.
As a business owner, I’ve learned that I have to be decently good at many things, not just one.
You need to learn all business functions– sales, marketing, finance, operations, legal, and so forth— plus go super deep in your niche.
And then apply that ruthlessly against that one niche, you want to dominate.
So if you can’t figure out a resume– which is designed to impress someone else– consider impressing yourself first.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
