Don’t accept shoddy work, but do help your struggling team members reach the bar.
Just because you’re short-staffed, resist the urge to lower the bar– else you’ll regret the heartaches you suffer later.
When you accept less than excellent, you tell everyone else and yourself that B’s and C’s are okay. And even D’s are okay since you can still average out to a C-.
If you’re a small company, the quality of your founding team is the main determinant of success– not how much money you have or the idea.
Demand the best from yourself and your people– and you’ll also continue to attract the best clients, partners, and team members.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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