Opportunities for public speaking or being featured can boost your credibility and expand your network. However, not all offers are genuine.
Recently, I received an invitation to contribute a chapter to a book on artificial intelligence. At first, the offer seemed legitimate. But as I dug deeper, red flags started appearing:
- No Reference to My Work: The invitation didn’t mention any of my prior research or contributions.
- Lack of Collaborator Information: They provided no details about other authors or editors involved.
- Missing Specifics: Key information about the book’s scope, audience, and distribution was absent.
When I questioned if this was an agency pitch, they initially denied any fees. Later, they revealed a hidden “Chapter Processing Charge” of $2,049. They intended to disclose this fee only after I submitted my chapter, likely banking on me paying to avoid wasting my effort.
This experience reflects a troubling trend where seemingly valuable opportunities mask financial exploitation by fake PR agencies. Let me share other common scenarios I’ve encountered.
Common Exploitative Scenarios
- Paid Award Nominations: You receive a message saying you’ve been nominated for a prestigious award. To proceed, you’re asked to pay a $997 application fee. If you “win,” they send a generic trophy that’s worth far less.
- Conditional Introductions: Someone promises to connect you with influential clients but insists you need to “fix” your website, PR, or social media—services they conveniently offer for a fee.
- Interviews with a Catch: A publicist or podcaster expresses interest in featuring you but turns the conversation into a sales pitch for their paid services.
These tactics exploit professionals’ aspirations, using flattery to mask their true intent: selling you something. Don’t fall for these schemes.
How to Protect Yourself
Your expertise and time are valuable. Genuine opportunities and legitimate PR resources will appreciate your contribution without hidden fees. Here’s how to safeguard yourself:
- Do Your Research: Investigate the organization or individual. Legitimate entities have verifiable track records and transparent processes.
- Ask Direct Questions: Inquire upfront about any potential costs or fees.
- Listen to Your Instincts: If something feels off, trust your gut and walk away.
The Bottom Line
Your knowledge and skills are your assets. Don’t let anyone diminish their value by charging you to share them. Genuine opportunities will respect your expertise without asking for payment.
Protect your reputation and stay vigilant—your time and talent deserve better than pay-to-play schemes.
