It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives.
Should Facebook marketers rejoice?
If you’re
bidding on oCPM, then probably not, since Facebook will already balance placement selection for you.
The net effect is a higher average CTR across all placements, which should translate to a slight improvement in your ad campaigns.
Do I need to do anything different?
Not really. The point of simplifying ad creation is that you need only one image across all ad types. And oCPM is all about having Facebook do the work for you in audience selection and bidding.
Read Facebook’s announcement
here.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
