You should have attended to learn the secrets. Let me summarize a few:

• Like your competitors so that your likes are on their page– not removable by them.
• Like your own posts, since it boosts EdgeRank.
• Always respond to comments and posts on your wall to demonstrate reciprocity to your users and to Facebook for EdgeRank.
• Facebook Insights on the web sucks, but the API rules, as you have more data.
• Facebook wants you to have SSL certificates on your landing tabs, or else you throw security errors.