For the last year, Google has been showing personalized search results– did you know that if you are logged in versus not, you’ll often see different search results? Thus, you may be thinking that you rank highly on a search term for you or your client– but really it’s because you search for that term all the time, skewing results. Just look in the upper right corner to see if it says “logged in”.
One way to handle this is to add “pws=0″(without the quotes) to the end of the search query. That’s a lot better than the drudgery of logging out to do searches and then having to log back in again. Try it!
Google is already personalizing search based on a whole bunch of factors, such as where you are, what your past search behavior was, and data from other Google services you use. Thus, the concept of ranking #1 doesn’t really make sense anymore. So what do we do now? We look at how much traffic we get, not what position we rank on.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
