Dennis Yu

One of the hardest things to do as a manager is to not give your team member what they want.

You care for your team, so you want to give them a promotion and you want to give them high praise for their work.

But if they turn in terrible work, you cannot reward them– even if they insist it’s amazing. 

Encourage them, coach them, give them training– show them how to do the task properly.

You know they are capable and want them to succeed– and the quickest way to prevent that from happening is to level them up without them having earned it.

If you do, other team members will see this– which shows them you don’t honor excellence or have standards.

Give your people positive encouragement and help as much as you can– but keep your standards high.  

This is from 20+ years of management experience– mistakes that I’ve made myself.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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