Dennis Yu

Organizing project in Basecamp-- a simple workaround

We’ve got over 100 projects in our Basecamp– and that makes for potentially messy project management.  Basecamp doesn’t allow you to group projects together, except under companies.  So our workaround was to create companies named “Non-Profit support”, “Tier 1 Clients”, “Content Factory Platform”, “Cosmetic Surgeons”, and so forth to bucket projects together.  On the plus side, it does organize projects into nice indented groups.

But then I took a tip from how we name our campaigns and ad groups inside AdWords Editor– to prefix the names of these items to force them to sort in the vertical hierarchy on the left.  You see, in AdWords, we can force sort campaign names by calling them 1_[theme] or 2_[theme], or 3_[theme] to group by priority and by head or tail.

Same thing with our project names in Basecamp.  I hope this helps those of you with a ton of projects in Basecamp– or perhaps too many ad groups and campaigns to manage in AdWords.  I’d give you a screenshot, but I think you get the idea here.  Sometimes the simplest tricks are the most effective– the ones that require zero programming.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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