Dennis Yu

Organizing project in Basecamp-- a simple workaround

We’ve got over 100 projects in our Basecamp– and that makes for potentially messy project management.  Basecamp doesn’t allow you to group projects together, except under companies.  So our workaround was to create companies named “Non-Profit support”, “Tier 1 Clients”, “Content Factory Platform”, “Cosmetic Surgeons”, and so forth to bucket projects together.  On the plus side, it does organize projects into nice indented groups.

But then I took a tip from how we name our campaigns and ad groups inside AdWords Editor– to prefix the names of these items to force them to sort in the vertical hierarchy on the left.  You see, in AdWords, we can force sort campaign names by calling them 1_[theme] or 2_[theme], or 3_[theme] to group by priority and by head or tail.

Same thing with our project names in Basecamp.  I hope this helps those of you with a ton of projects in Basecamp– or perhaps too many ad groups and campaigns to manage in AdWords.  I’d give you a screenshot, but I think you get the idea here.  Sometimes the simplest tricks are the most effective– the ones that require zero programming.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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