The #1 thing I notice beginners do, which experts don’t, is they focus on…

+ FANCY instead of the fundamentals. When we troubleshoot campaigns, 99% of the time, a bunch of fundamentals are missing. And it shouldn’t take an expert to notice what can be tracked via a checklist.

+ URGENCY instead of results. A fire drill is exciting and gives the semblance that things are happening. But don’t mistake commotion for progress.

+ APPEARANCES instead of progress. Are you focusing on how you look instead of getting the job done? If your perfect Instagram flex is ruined by getting dirt under your nails, you can still out-pretend the other fakers.

+ THEMSELVES instead of others. If you want to make a million dollars, solve a $100 million problem. When you lift up others and serve others, they can’t help but toot your horn, instead of you awkwardly tooting your own.

LEARNING all the time instead of trying to give advice on something you’ve never done yourself. The most successful people I know read 3+ hours a day and actively seek out other successful people.

Do you know someone who fits the description above of a successful person or a failure?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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