Treat your posting efforts as “greatest hits” content, not a steady publishing effort. You’re trying to identify a “unicorn”, where you can go all-in from an ads standpoint like Larry Kim likes to say: “With your greatest hits, you might have posts from 2 years ago that are still driving most of your traffic and conversions.” […]
How to Use Facebook for Better Business Decisions: My Key Takeaways Read More »
9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results In the last 20 years of running an agency, I’ve learned that the best way to qualify clients is to defy conventional wisdom. For example: We DISQUALIFY as many prospects and clients as possible – Forget about conversion
9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results Read More »
If you’re an author, speaker, or coach, here’s the math on why you should LOVE or HATE Facebook advertising… Let’s say you have a decent video that has an average watch time of 20 seconds (the average on Facebook is 6 seconds, so your skill gets people to stick around longer) and because you know
Is an Hour of Your Time on Facebook Worth $1.80? Read More »
Anyone who follows you knows about the dollar-a-day strategy and how to get famous on Facebook, but they may not know exactly where to start. Can you explain your plumbing metaphor? When we talk about plumbing, people think about constructing houses and the pipes that relay water – I think the same thing is true
How to make Facebook work for you – an Interview with Dennis Yu and Logan Young Read More »
Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. This means I neglect the performers since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that I unintentionally ignored my top
Want to unlock awesomeness in your business? Promote your winners Read More »
I’ve spent thousands of dollars over the last year hiring and firing these reps. (If you’re wondering, they’re not from the Philippines.) But before I get into how I actually hire that many sales reps, here’s a bit about them: Most of them make just over $1 a day. Some have been with me for
I have 602 sales reps right now making just over $1 a day Read More »
Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t have the discipline to write
I used to believe in posting once per day and here’s why I was wrong Read More »
Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that actually does only take a
How to tell if they’re serious or not Read More »
I like to consider myself a generous guy and am always delighted to help others however I can. But there are 6 major fouls in my book that happen more often than I’d like, such as: Asking for money. I will “loan” money only to friends, which means I don’t expect it back, but am
6 things you should NOT ask me Read More »
I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150 sales per year and you’re