Dennis Yu

8 Links you MUST have, but probably don’t, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and courses to take. 3) Custom […]

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Ironically, low-income targets on Twitter are the most expensive we’ve seen.

We’ve been bidding $5 a follower on low-income targets. Who would have thought low-income would have been so expensive? Twitter’s algorithm sometimes makes insane recommendations. Do you believe others are bidding $9 to $13 a follower for these targets or is this eCPM suggestion at work? What we have noticed is that when you have

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12 Things You Didn’t Know about Heather Dopson

As a social media strategist, Heather Dopson‘s passion to help others grow their online presence is overwhelming. She understands utilizing social means more than marketing, distribution channels, and cute pictures of cats. Formerly the Social Operations Manager at Infusionsoft, she built the social business infrastructure by implementing Social Customer Service, Social Voice of Customers, Social Recruiting, and Employee

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Uh oh… your Twitter presence is 18 times smaller than you think!

Companies used to be able to fluff their Twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just buy more crappy followers like

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