Facebook suggests Advil as a related page for Fireball and Svedka. Facebook used to have a tool called Lexicon that let you trend out interests like this: You can still do crazy data mining via graph search. Or like this. You have to be part psychologist and part mathematician to really get social analytics right!
Exposing human nature on Facebook Read More »
That means 84% of folks who saw this clicked on it. Just imagine if we ran some ads against it. If we assume a $5 CPM ($5 per thousand impressions), then for $5, we’d get 1,000 impressions. This results in 840 clicks and a cost per click of well under a penny. However, it would
New record: 509 reach with 426 clicks Read More »
Facebook knows where you are, what songs you’re listening to, what you like, and what you have bought. Is this a pure coincidence, friends?
How Smart Do You Think Facebook Is? Read More »
Facebook knows who your friends are, what you did last night, and what you might be doing a year from now. And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier. They bought face.com a few years ago for facial recognition technology, ostensibly to help you
Facebook is so smart, they know where you are! Read More »
The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with our paid search. And thus,
Perfect Audience Acquired by Marin Software and What It Really Means Read More »
I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook, I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule– the product they just saw,
Smart Facebook Remarketing- use FBX or WCA? Read More »
Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here but delivered the most clicks and the highest share of new visitors. Of course, new visitors convert at a
What converts best: Facebook or LinkedIn? Here are the results… Read More »
And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?
$50 in your pocket from Facebook is great news! Read More »
By default, it’s not on. So follow the instructions here to make it happen. If you get a lot of comments on posts, you’ll eventually be able to keep “sticky replies” at the top of the post. That would keep you from having to use the same comment reply over and over. More engagement means more newsfeed
Sorry- “Similar audiences”, is an analogy to Facebook’s custom/lookalike audiences. via verticalnerve.com It takes your existing remarketing list and builds its own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on the GDN,
Google has lookalike audiences, too! Read More »