Partner with someone who can teach you.

Someone just asked us what they should send to a potential client who is asking for case studies– but they have none.

My answer:

You partner with an agency that does.

Trying to sell without authority is not only hard, but it sets you up for failure on something you’ve done before many times.

Would you trust a heart surgeon to operate on you if they’ve not done heart surgery before?

I feel for consultants who are trying to get their first few clients– it’s hard.

If I were starting from scratch, I’d find a mentor who has done what I’d like to do and work for them for free– doing anything necessary to build their business, while having the chance to learn from them.

Maybe they aren’t paying you– but consider how much you’d have to pay them for mentorship and to grow your career.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu