But wouldn’t you rather pay 3 cents for 41 seconds (like below) than a penny for 3 seconds?
If you believe in sequencing videos together into a “funnel”, then you’ll know that remarketing against 10-second views is what matters.
Stop wasting time trying to “hack” Facebook, chase “secrets”, play with the latest tools, or keep spinning up more ads.
Instead, make vertical videos so good that people stay watch.
Think of advertising as DIGITAL POSTAGE– what really matters is not whether you use FedEx or UPS. It’s what you’re sending.
When you send a FedEx package, do you consider it “advertising”?
The machine is not broken– your content and approach to advertising are.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.